McDonalds and Buffalo Wild Wings: Comparing two restaurant chains (LO 6-1)

McDonalds Corporation franchises and operates more than 36,000 fast-service restaurants around the world. Buffalo Wild Wings franchises and operates more than 1,000 restaurants in North America. Buffalo Wild Wings features chicken wings and a full bar in its restaurants.

Financial information for each company follows. The data for Buffalo Wild Wings predates its acquisition by Inspire Brands in February 2018.

Selected Financial Data

Source: Form 10-Ks for Buffalo Wild Wings and McDonalds Corporation for 20072016.

Required:

Determine the amounts of sales revenue per company-owned store and franchise fees per franchised store for each year and each company. In these computations, use the average number of stores open during the year.

Assume that for both companies sales at company-owned stores are the same (on a per store basis) as sales for the same companys franchised stores. Estimate each companys franchise fee rate, which is stated as a percentage of each franchisees sales revenue.

Perform a cause-of-change analysis from 2008 to 2012 for each company to disaggregate the increase in revenues from company-owned stores between growth in the average number of average stores open and growth in revenues per store. Also perform a cause-of-change analysis from 2012 to 2016.

Perform similar analyses for franchise fee revenues.

What do your analyses from requirements 3 and 4 tell you about the companies growth strategies and how they differ from each other and over time?