Augmented reality allows you to keep one foot in the real world and put one foot in an enhanced computer-generated imagery world. If you've ever watched a professional football game you've experienced augmented reality. You know, that yellow line across the field that shows you where the team has to get to for a first down. With every set of downs, the augmented reality line moves to a differert location. It's so real some people are surprised that it appears only on televised broadcasts of football games. Marketers are especially enamored with the idea of interacting with customers in new and different ways. The technology has a bright future as people become more used to the idea that they can experience a myriad of services in new, more fun, and better ways Discuss some potential business uses for augmented reality technology