Aunt Sandra is seamstress specializing in formal and bridal wear. She has a database with more than 1,500 names of individuals who have solicited for her services. She would like to develop a permission marketing program. As the head of the marketing team develop a permission program for Aunt Sandra's business. Explain in detail how the program can be executed with her target market in mind. 

(a)How can a marketing team encourage individuals to give permission, to receive marketing materials? (10 marks)

(b)Once the company has the customer's permission, how can the relationship be continued to make it beneficial to both the customer and to Aunt Sandra's company?           (10 marks)

(c)Describe the methodology the company should use in their permission marketing program, including the types of materials, methods of distribution and incentives.