AUS. manufacturer that exports goods made at its U.S. plants for shipment to foreign markets O becomes more cost competitive in selling its exported goods in foreign markets when the US dollar gains in value against the currencies of the countries to which it is exporting. O is competitively disadvantaged when the U.S. dollar declines in value against the currencies of the countries to which it is exporting. has no interest in whether the dollar grows stronger or weaker versus foreign currencies unless it is competing only against companies located in foreign countries. O is largely unaffected by fluctuating exchange rates; it would, however, be affected if its plants were in foreign countries. O becomes more cost competitive in selling its exported goods in foreign markets when the US dollar declines in value against the currencies of the countries to which it is exporting Multicountry competition refers to a market situation where O big variations in the prices of rival sellers from country to country cause many buyers in high- priced countries to divert their purchases to sellers in low-priced countries, thus creating much cross-country competition among sellers. O many sellers compete against each other in many different country markets. O there are big variations in market size and rates of market growth from country to country. any competitive advantage a company secures in one country spills over to help it gain competitive advantage in another country. there's so much cross-country variation in market conditions and in the companies contending for leadership that the market contest among rivals in one country is localized to that country and not closely connected to the market contests in other countries,