AUSTRALIA

Goals and Objectives of the Firm (THE HERSHEY COMPANY/REECE'S) in AUSTRALIA.

• Describe in severalparagraphs what the company hopes to achieve in the targeted country market such as market share, sales level and growth, profitability, etc. Be specific and realistic.

SWOT Analysis of the Firm/Brand (THE HERSHEY COMPANY/REECE'S)

• Introduce what SWOT is and why it is important.
• Explain what the strengths and weaknesses, threats and opportunities are generically for the chosen brand and company.
• Then develop in further paragraphs how some of those SWOT factors are particularly relevant in the chosen target country. SWOT analysis should be presented in table or chart form and then discussed briefly.

A. COMPETITIVE ANALYSIS OF THE MARKET FOR THE SPECIFIC PRODUCT

In Part A, you will need to introduce the company (THE HERSHEY COMPANY/REECE'S) and provide a brief background of the firm and have a fairly good idea by now of what your product is for which the Marketing Plan will be developed.

You need to identify the target market and what the firm's goals and objectives are for the product and brand in the host country (AUSTRALIA)(Does not need citations as it is your analysis.)

Additionally, you need to conduct a SWOT Analysis. Remember that Strengths and Weaknesses areINTERNALto the firm and the Opportunities and Threat areEXTERNALand part of the environment. Follow the traditional SWOT format.

In this submission we shift from researching the country and go directly to the industry and company information. There is a whole libraryresource in the last module- Library Info on SWOT, to assist you with how to develop the SWOT. There is also a very good starting sourcein the Highlighted Industry Resource:Passport. You can drill down in that resource by industry, consumer category, and host country.

There is also a good initial source in the Highlighted Company Resource Mergent Online.