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Australian company Qantas is the flag carrier airline of Australia and one of the oldest, most renowned and recently most controversial airlines in the world.

Australian company Qantas is the flag carrier airline of Australia and one of the oldest, most renowned and recently most controversial airlines in the world. please use the framework of Porter's Generic Strategies, to identify the strategy that a specific business unit or product group within a company has embraced. please provide an expert analysis of business-level strategies by adopting Porter's five generic strategy frameworks, supported by relevant research with clear and relevant arguments on the suitability of the current strategy.

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Introduction Qantas the flag carrier airline of Australia has been in operation for over 90 years and is known for its highquality services and iconic brand However in recent times the airline has fac... blur-text-image

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