Australian Potato, Corn and Other Chip market (PCOCM).

1. The size of the market (for both dollar and item sold).
2. The market share of the key products (both the market share for companies, and for individual products).
3. The reasons why consumers purchase the products; their underlying motivations.
4. Key emerging trends in the market.

5. Macro environmental forces that could lead to opportunities or threats in the market