Question
Australians love their coffee and the city of Melbourne in Victoria is considered to have some of the best coffee. Market Lane Coffee is a
Australians love their coffee and the city of Melbourne in Victoria is considered to have some of the best coffee. Market Lane Coffee is a highly rated small business that has been rated in the top ten coffee shops and cafes in Melbourne. Visit their informative website at https://marketlane.com.au/ A. Based on the information provided on the website, describe Market Lane Coffee's range of products and services. B. Compare Market lane Coffee to other coffee retailers and wholesalers (http://www.vittoriacoffee.com, http://www.proudmary coffee.com.au, http://www.nespresso.com) and describe the company's primary competitive advantage? C. Assess the quality and effectiveness of Market Lane Coffee's website, Specifically, perform a preliminary SWOT analysis comparing Market Lane Coffee's website with other high-quality website you have visited.
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