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AutoNation, a once - thriving car dealership in the city of Fort Wayne, has been struggling to stay afloat since the Covid - 1 9
AutoNation, a oncethriving car dealership in the city of Fort Wayne, has been struggling to stay
afloat since the Covid pandemic hit the world. The pandemic caused a significant downturn in
the auto industry with sales dropping by more than The supply chains were blocked and
AutoNation faced major difficulties acquiring cars from the manufacturer. The cost of maintaining
the dealership office, staff, salesmen, and support staff became unaffordable.
AutoNation could not continue to pay for the high overhead expenses, so it decided to lay off
of its employees. It seemed AutoNation was destined to shut down, but thankfully, the pandemic
situation eased and the auto industry started recovering. The supply chain problems started
resolving and AutoNation was able to acquire cars from the manufacturer. With the improved
market situation, AutoNation began investing in digital marketing and technology to help bring in
customers. AutoNation hired new staff, revamped its website and social media presence, and
deployed an easytouse online booking tool to make it easier for customers to purchase.
However, as quickly as things seemed to be improving, AutoNation was again hit by a major
downturn in the economy. The downturn in the economy happened because of complex reasons,
including the war in Ukraine, a steep rise in interest rates, and a struggling national economy. But
the end result is that AutoNation is again in very fragile financial shape. It has hundreds of cars
parked in its lot and not enough customers to buy them; the fact that manufacturers have increased
the price of cars does not help either.
AutoNation is now desperately trying to find ways to survive. In desperation, the owner of
AutoNation has hired you as its CEO to provide an effective plan for survival. You want to revive
AutoNation and make it profitable again, but you have to comeup with a plan that will work
considering the current situation. Describe in detail, how you can apply Theory E and Theory O to
help AutoNation get back on track. Your response has to be thorough and detailed enough to
convince the owner of AutoNation and his board of directors that your plan is the right one.
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