AutoSave O OFF MA V C ... 2021FinalExam_Questions_MKTStrategy Q Home Insert Draw Design Transitions Animations Slide Show Review View Tell me Share Comments Layout v Lucida Sans 12 EE Reset Paste New 0 Section v B I U X X , " Aa v E Convert to Picture Arrange Quick Design Slide SmartArt Talking: 494 Form Section A4: Long Question Provide your answers, if possible, inside of the box below. Points assigned to each question are specified separately. 1. Hubba Bubba Wireless plans to provide two services: Voice mail and Texting. Fill There are four consumer segments (A, B, C and D). Given this scenario and the data below, answer the questions a) and b). . Consumer Surplus = Perceived Benefit - Price Solid fill . Consumers in each segment all behave exactly same. Gradient fill . Marginal cost of Voice mail = $1 and that of Texting = $0.5 . Marginal cost of a bundle of Voice mail and Texting is $2 Picture or texture fill 10 . The segment specific perceived benefit is given as follows. Pattern fill Perceived Benefit ($) Segment Number of consumers Voice mail Hide Background Graphics Voice mail Texting + Texting [No Title] A 9.5 2.5 12 Color 40 10 1.5 11.5 10 1.5 10.5 Transparency 0% D 40 7 .5 14.5 a) Suppose that Hubba-Bubba Wireless decides to do pure components pricing. That is, it provides both services to consumers yet separately (without bundling). In this case, what is the profit-maximizing price for each service? And what is the maximum profit? 17 Price of Voice mail (1 point): Price of Texting (1 point): _ Maximum profit (2 points): $ 12 Click to add notes Apply to All Reset Background Slide 11 of 18 English (United States) Notes Comments 9: 0 77% EX