AutoSave OFF A A FC ... Market Size & Market Share Learning Exercise V1 - Base Spreadsheet (1) Home Insert Draw Page Layout Formulas Data Review View ? Tell me Share Comments Calibri (Body) 14 AA ab Wrap Text v Number AYO. Paste V v BIUV A Merge & Centre v Conditional Format Cell Insert Delete Format Sort & Find & Analyse ormatting as Table Styles Filter Select Data 138 V fx AH Note: Cells highlighted in yellow are inputs provided from consumer research (e.g. Nielsen Homescan) If a cell is highlighted in blue, the correct formula must be entered into that cell. Inputting all of the formulas correctly will result in the correct metrics being generated in cells that currently show "0" or "#DIV/O!" Total Beer Market Bad Wolf Beer Cyberman's Ale Dalek-table Draft Dod Genuine Ales # of Households (000's) 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000 Penetration Rate # of Households Buying 960,000 620,000 210,000 250,000 566,000 "frequency (Trips or Transactions) 16.35 7.85 5 .68 4.99 11.87 $ Purchases / Household $535.20 $198.35 $152.83 $157.83 $242.35 -Unit Purchases / Household 210 112 39 109 Average $ / Transaction $0.00 $0.00 $0.00 $0.0 $0.00 Average Price / Unit Units / Trip Sales ($'000's) Market Share (in dollars) -Unit Sales ('000's) Market Share (in units) The following indices are based on comparing the metrics for a specific brand to the comparable metric for the total market Penetration Index #DIV/O! #DIV/O! #DIV/O! #DIV/O! Frequency (Trips) Index 48% 35% 31% 73% $ Purchases / Household Index 37% 29% 29% 45% Unit Purchases / Household Index 53% 19% 22% 52% Average $ / Purchase Index #DIV /O! #DIV/O! #DIV/O! #DIV/O! Average Price / Unit Index (Relative Price Index - RPI) -Units / Purchase Index #DIV/O! #DIV/O! #DIV/O! #DIV/O! Note: It is assumed for this example that we are using "statistical" units so that the volume of each unit is the same for every brand Exercise I - Base Spreadsheet + Select destination and press ENTER or choose Paste 60%