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Avanta Inc., a hypothetical firm, deals in menstrual hygiene products and is a new entrant in the Indian landscape. The awareness regarding these products is

Avanta Inc., a hypothetical firm, deals in menstrual hygiene products and is a new entrant in the Indian landscape. The awareness regarding these products is still in the nascent stage in the rural parts of India. Given the huge potential and need for such products in the Indian rural market, it desires to enter this market. Which of the following strategies would be best suited for this firm?
Hub-and-spoke model
Collaborating with an NGO
Collaborating with a wholesaler

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