Avenue Supermarts Limited, d/b/a DMart, is an Indian retail corporation that operates a chain of hypermarkets in India. It was founded by Radhakishan Damani in 2002 when its first store was opened in Powai, Mumbai. As of December 2022, it has 306 stores across 14 states in India.So we are opening these DMart in Canada GTA Area and the first location we are focusing is Brampton and Mississauaga

Answer the following questions in detial and with refernces-

1.Provide a succinct but detailed overview of the company. Discuss its service offerings, why they exist (purpose), what industry are they in, where they currently operate, any information regarding its current/recent past financial performance, etc.

2.What brands do they have in what markets and for what need fulfillment?

3.What is their positioning and stage of development in the existing market(s) i.e., market share/penetration - if you cannot find this information, making an assumption is ok.

4.Include a high-level rationale to expand internationally and why specifically into Canada. Why is Canada a target market for their expansion? (This should be informed through your Growth Strategy section and through your PESTLE-C and Porters 5 Forces.

5.Identify the mission statement of the organization. The mission statement defines the organization's business, its objectives, and how it will reach these objectives.

6.Identify the vision statement of the organization. The vision statement details where the organization aspires to go. Why does your company exist? What do you hope to accomplish in the next several years?

7.What are the Year 1 and Year 3 business goals and SMART objectives for your business? Consider, what you trying to achieve through the launch into the Canadian market.

8.Provide 2 Goals for the first year AND Provide 2 SMART Objectives related to the above goals.

9.Provide 2 Goals for Year 3 AND Provide 2 SMART Objectives related to the goals.

10.Using the Ansoff Growth Model, outline and describe the specific growth strategy(ies) for your company to achieve the stated goals and SMART objectives. NOTE: Market Development must be one of them.

11.Specify which location(s) in Canada you plan on launching the business within. Explain why you chose the location(s).

12.In your response, you must include the specific timing and enough detail to explain both the HOW (the strategy) and the WHAT.

I13.nclude the size of the potential market.

14.State the Brand and the specific service offering/line of business that your team has chosen to launch in Canada (pick only one service offering).

15.Provide a detailed description of the service and include key features and benefits (functional & emotional and self-expressive) that are included in the service.

16.State what is the Competitive Advantage of this service. This will be informed through your VRIO analysis.

17.What are the Year 1 and Year 3 marketing goals and SMART objectives that support the Business Goals & SMART objectives? Consider, what you trying to achieve through the launch into the Canadian market.

18.Provide 2 Marketing Goals for the first year AND Provide 2 Marketing SMART Objectives related to the above goals.

19.Provide 2 Marketing Goals for Year 3 AND Provide 2 Marketing SMART Objectives related to the goals.