• (a)What are some of the challenges & opportunities of competing in the hotel industry?
• (b)How do you think the hotel industry has changed over time?
• 6-2.
• (a)Can you identify different customer groups in the hotel industry?
• (b)What are some of the ways that hotels attract these different groups?
• 6-3.
• (a)Can you think of other ways to dramatically re-envision how a hotel might operate and attract guests?
• (b)What are the advantages & disadvantages of your approach?