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(a)What is a strategic marketing plan? (b) Using any Ghanaian-based company, discuss how was able to implement its strategic marketing plan to achieve its marketing

 

(a)What is a strategic marketing plan?

(b) Using any Ghanaian-based company, discuss how was able to implement its strategic marketing plan to achieve its marketing objectives.

 

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a Strategic Marketing Plan A strategic marketing plan is a comprehensive document that outlines an organizations marketing goals objectives and strate... blur-text-image

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