a.What is your promotional mix (include at least 2 tools/strategies) - consider characteristics of each outlined in Exhibit 16.4 to explain why you chose the promotional strategies that you have selected also taking into consideration what was discussed in 16-7: Factors Affecting the Promotional Mix and other considerations explained in Section 17-4 to 17-6 in the text.

i.e. If you selected one Promotional Approach to be Digital advertising, you could explain why because it is more targeted, or Sales promotions because it will allow consumers to sample a new product with little risk/investment, Personal Selling because a relationship with the customer is a very important part in influencing them to buy this product, magazines because targeting a very specific demographic that we know are regular subscribers to that magazine, etc. And expand on your explanation.