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Axon Automobiles Ltd . , an American automobile manufacturing company, manufactures cars in left - hand drive configuration, in which the driving seat and controls

Axon Automobiles Ltd., an American automobile manufacturing company, manufactures cars in left-hand drive configuration, in which the driving seat and controls are positioned on the left-hand side of the vehicle. On exporting its products to select automobile dealers in India, the company witnessed a significant dip in its sales as Indians require vehicles in right-hand drive configuration. This failure can be best attributed to:
entering a domestic market without extensive product planning.
the lack of personal selling on the part of the sales force.
the lack of adequate pricing strategies in foreign markets.
problems encountered in effectively using census data.

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