Azure Beach Realty Group has just employed an new marketing agency ( Marketing Perfection) for their high end properties. They have just returned the advertisements for a newly listed beach front property and you noticed that the power lines and a large tree in front of the property have been digitally removed from the photographs.

• Please explain why they are not permitted to alter photographs taken at the property. Explain to Nora, the ethical breach you would commit if you were to use current photographs. Please note that you also need to address that the photos supplied for the advertisement of the photo are incorrect.