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B 2 B buyers are frequently juggling how best to spend any disposable money. When considering investing $ 2 5 , 0 0 0 to

2

B buyers are frequently juggling how best to spend any disposable money. When considering investing $

25, 000

to purchase your product they may also be weighing what they could possibly earn from investing the same $

25, 000

to satisfy other needs of the business. This buyer analysis is known as what?Time to Break

-

even

Loss Aversion

Opportunity Cost

Return on Investment

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