Question
B) A Pepsi executive tells you he was approached by a Coke executive. The Coke executive says that someone from Coke is unofficially willing to
B)A Pepsi executive tells you he was approached by a Coke executive.
The Coke executive says that someone from Coke is unofficially willing to sell Pepsi the Coke formula and the Coke marketing plan for $25 million. The individual at Coke has access to both the vault and the bottling equipment so they can get the formula and marketing documents with nobody at the Coca Cola Company knowing.
Discuss fully your concerns and the application of ethical concepts.What is the ethical dilemma?Is it illegal to purchase the Coke formula and marketing plan?Explain fully your point of view. Classify the purchase of the Coke formulas as one of the followingANDexplain fully your point of view.
Ethical and Legal, Ethical, but Illegal, Unethical, but Legal, Unethical, and Illegal.
As a consultant to Pepsi, what is your recommendation?
What should the Pepsi executive and PepsiCo do?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
