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b. Becker and Murphy wrote their article before Tivo and other DVR. systems became popular. Nowadays, ads on television are avoidable (to a degree), just

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b. Becker and Murphy wrote their article before Tivo and other DVR. systems became popular. Nowadays, ads on television are avoidable (to a degree), just like ads in a newspaper. What impact do you think this new technology has on the types of ads you see on TV

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