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(b) Briefly comment on the general nature of the cost structure of (10 marks) programme production in terms of extentfdistribution of fixed cost and marginal
(b) Briefly comment on the general nature of the cost structure of (10 marks) programme production in terms of extentfdistribution of fixed cost and marginal cost (variable in relation to viewership). Given this type of cost structure, would there be economies or diseconomies of scale in programme production? In what way can this explain the higher fees that mainland production companies are rumored to be paying Hong Kong TV stars
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