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B. Candidate B. C. Candidate C. The following information relates to Questions 7-12 Nigel French, an analyst at Taurus Investment Management, is analying Ar ogies,

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B. Candidate B. C. Candidate C. The following information relates to Questions 7-12 Nigel French, an analyst at Taurus Investment Management, is analying Ar ogies, a manufacturer of luxury electronic auto equipment, at the request of wayTes% Lukas Wright. French is asked to evaluate Archway's profitability over thea sometime bey relative to its A. Return Return ative to its two main competitors, which are located in different different tax structures C. Return 8. Based on s clude that A. pass a B. dema C. gene French begins by assessing Archway's competitive position within the lunu auto equipment industry us analysis is presented in Exhibit 3. ry ec Analysis of Luxury Electronic Auto Equipment Industry Using Pote's Five Furcs ing Porter's five forces framework. A summary of French EXHIBIT3 Frameworlk 9. Based o profit m A. dec B. ren C. ins Force Factors to Consider Threat of substitutes 10. Based Customer switching costs are high Archway holds 60% of world market share each of its two main competitors holds 15% Rivalry Bargaining power of suppliers Primary inputs are considered basic commodities, and there area Bargaining power of buyersLuxury electronic auto equipment is very specialized (non- Threat of new entrants 11. Frer large number of suppliers standardized) High fixed costs to enter industry B. Candidate B. C. Candidate C. The following information relates to Questions 7-12 Nigel French, an analyst at Taurus Investment Management, is analying Ar ogies, a manufacturer of luxury electronic auto equipment, at the request of wayTes% Lukas Wright. French is asked to evaluate Archway's profitability over thea sometime bey relative to its A. Return Return ative to its two main competitors, which are located in different different tax structures C. Return 8. Based on s clude that A. pass a B. dema C. gene French begins by assessing Archway's competitive position within the lunu auto equipment industry us analysis is presented in Exhibit 3. ry ec Analysis of Luxury Electronic Auto Equipment Industry Using Pote's Five Furcs ing Porter's five forces framework. A summary of French EXHIBIT3 Frameworlk 9. Based o profit m A. dec B. ren C. ins Force Factors to Consider Threat of substitutes 10. Based Customer switching costs are high Archway holds 60% of world market share each of its two main competitors holds 15% Rivalry Bargaining power of suppliers Primary inputs are considered basic commodities, and there area Bargaining power of buyersLuxury electronic auto equipment is very specialized (non- Threat of new entrants 11. Frer large number of suppliers standardized) High fixed costs to enter industry

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