B

If you didn't know this video was a case study for Hootsuite, you'd assume it was simply an artsy video capturing Herschel's startup success. The Herschel marketing team mentions Hootsuite, but they do it authentically and remain primarily focused on the appreciation they have for their social media community. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner.

18.When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers they were

using, Pepsi was using ________.

19. _____ is a period of market acceptance and increasing profits.

20. _____ begins when the company finds and develops a new-product idea. During product

development, sales are zero and the company's investment costs mount.

21. Technological advances, shifts in consumer tastes, and increased competition, all of which

reduce demand for a product, are typical of which stage in the PLC?

22. A penetration pricing strategy will set an initially high price to cream off as much

revenue as possible from the early purchasers.

23. Original products, product improvements, product modifications, and new brands that a firm

develops through its own research and development efforts are called:

24. As a product reaches its decline stage of the PLC, management may decide to __________

the product, which means reducing various costs and hoping that sales