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B. Match the following by drawing an arrow from each metric in Column 1 to the appropriate example in Column 2: Key metrics Example? Stage-to-Stage

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B. Match the following by drawing an arrow from each metric in Column 1 to the appropriate example in Column 2: Key metrics Example? Stage-to-Stage Conversion Rate Days spent in Preference = 30 days Sales Cycle Length Cost per lead for TV = $5,000 Channel Cost-Effectiveness Expense per new customer= $2000 Customer Acquisition Costs (CAC) ROI per customer = 10 Ratio of Customer Lifetime Value to CAC Preference/consideration = 50%

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