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( b ) Nykee Shoe Compan two divisions. Production and Marketing. Production manufactures Nykee shoes, which it sells to both the Marketing Division and to
b Nykee Shoe Compan two divisions. Production and Marketing. Production manufactures Nykee shoes, which it sells to both the Marketing Division and to other retailers the latter under a different brand name Marketing operates several small shoe stores in shopping centers that sell both Nykee and other brands. Relevant facts for Production, which is operating far below its capacity, follow:
Sales price to outsiders
per pair
Variable cost to produce
per pair
Food costs
per month
The following data pertain to the sale of Nykeo shoes by Marketing, which is operating far below its capacity:
Sales price
$ per pair
Variable marketing costs
per pair
The company's variable manufacturing and marketing costs are differential to this decision, but foed manufacturing and marketing costs are not.
i What is the minimum price that the Marketing Division can charge for the shoes and still cover the company's differential manufacturing and marketing costs?
i What is the appropriate transfer price for thls decision?
ii What effect would a transfer price set at $ have on the minimum price set by the Marketing manager?
iv How would your answer to ii change if the Production Division were operating at full capacity?
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