B) Read the following HBR article in Perusall, as a team: "To See the Future of Competition, Look at Netflix", watch the video How can Netflix continue its success?, and read pp:19-36 in Marketing Metrics including the marketing exercise that is in BB in M2. Prompts: How would you use market competitive metrics to determine Netflix's Penetration of the streaming market? How does Netflix define its market? How/why should you assess Netflix's success and its position in the market? How would you assess relative performance of Netflix within a specific customer segment