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b) The following data shows the yearly advertising cost (RM'000) and sales (RM'000) of a random sample of 12 mini supermarkets in Shah Alam. Name

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b) The following data shows the yearly advertising cost (RM'000) and sales (RM'000) of a random sample of 12 mini supermarkets in Shah Alam. Name the most suitable market response model and justify your answer. (Tips: Use Excel Solver). (4 marks) Advertising cost Sales 40 385 20 400 25 395 20 365 30 475 50 440 40 490 20 420 50 560 40 525 25 480 50 510

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