b.) The MIC2000 laptop marketing campaign in Winchester was a great success. The company has seen an increase of 31% demand for the MIC2000. The management was advised by an external consultant to seek a new geographical area for the product as the Winchester market for MICZ000 is beginning to reach its maturity and concerns for the future sales are slowly emerging The management has decided to roll a new marketing campaign into a new geographical area with the objective of prolonging MIC2000 growth product cycle. The company has strengthened the investment for the R&D so that a new laptop product can be launched sooner. There is two geographical market target for the new marketing campaign of MIC2000, London and Cardiff. The marketing department (with the assistance of personnel from the finance department) have produced a forecasted marketing campaign costs for the two locations. Cardiff: Newspaper advertising - E28 per laptop Online marketing - E80 per laptop. Marketing employee salaries (5 people) - 11,500 per month. Packaging and delivery cost per laptop - 30. A van was leased on a monthly basis cost - 1,200 London Underground advertising - 1,200 for the whole duration of a marketing campaign Bilboard advertising - 700 for the whole duration of a marketing campaign. Marketing employee salaries (3 people) - 6,900 per month PR advertising - 62 per laptop Direct advertising - 90 per laptop Packaging and delivery cost per laptop - 35. Market research consultant fee - 1,500 The management team has decided to discount the MIC2000 laptop sales price of 1,450 by 25%, in the hope of boosting its sales on the new location. The marketing campaign is to run for 6 months You are to meet with the Senior Management Team (SMT) next week to present your chosen location for the marketing campaign. You are to identify the following How many new potential customers does each campaign will require to break- even? (given the assumption that each customer will buy 1 MIC2000 laptop) Show your calculations