B. True and false question: Read the following statements and decide if they are true or false. T F 1. New product development begins with a systematic search for new product ideas through idea generation mm T F F 2. Marketing is primarily concerned with engaging customers and secondarily with managing profitable customer relationships. 3. Shopping products are products that the customer buys frequently, immediately, and with a minimum of comparison and buying effort T F 4. Customer equity is a measure of the past value of a company's customer base T F 5. Attributes are the least desirable level for brand positioning because competitors can easily copy them. T F 6. Advertising agencies that help a company target a certain section of customers are marketing intermediaries. T F 7. Gender segmentation has long been used in clothing, cosmetics, toiletries and magazines. T F F 8. A company launching a new product into the market should first decide where to launch the product. T F 9. A product's position is the place the product occupies in the retailers' minds relative to competing products, T F 10. A Product's mix consists of Product line length, width, depth and contingency T F