b. What key ratios are impacted by the relationship above, and what strategies might be employed to bring maximum leverage to affected assets c. Expense items and Revenue levels 10. Discuss the concept of viewing a Financial Statement item such as Salaries or Investment as an 'Income Statement' vs. 'Balance Sheet' item (2.0) 11. Discuss the relationship between Market Share and Profitability Ratios, such as Gross Margin, Operating Margin, Return on Sales, Return on Assets 12. What Ratios would be impacted by a significant change in Share of Wallet, why? (1.0)