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(b) You have been hired as the marketing director of a local coffee brand in Malaysia. You are required to select a country of your

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(b) You have been hired as the marketing director of a local coffee brand in Malaysia. You are required to select a country of your choice 'om the \"bottom of the pyramid" (BOP). Discuss on THREE (3) ways on how the marketing strategy will be adapted to suit the selected market. (10 marks)

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