(b-1) Identify it's strength using the tips and checklists shown in this chapter A. Labels on Y-axisB. Use of gridlinesC. Source identified D. Source(b-2) Identify it's weakness, using the tips and checklists shown in this chapter A. Non-zero originB. Distracting pictures C. Other

B C D E F G H K M N Advertising: Estimated Expenditures by Medium: 1994-2001 For Pie Chart Medium 1994 1995 1996 1997 1998 1999 2000 2001 Medium 2001 Spending Newspapers 34,356 36,317 38.402 41,670 44,292 46,648 49.050 44,255 Print 73,410 Magazines 7,916 8,580 9.010 9,821 10,518 11,433 12,370 11,095 TV 54,417 Broadcast TV 31,133 32,720 36,046 36,893 39,173 40,011 44,802 38,881 Radio 17.861 Cable TV 5,209 6,166 7,778 8,750 10,340 12,570 15,455 15,536 Direct Mail 44, 725 Radio 10,529 11,338 12,269 13,491 15,073 17,215 19,295 17,861 Other 35,740 Yellow Pages 9.825 10,236 10,849 11 423 11,990 12 652 13,228 13,592 Total 226.153 Direct Mail 29,638 32,866 34,509 36,890 39,620 41 403 44,591 44,725 Business Papers 3,358 3.559 3.808 4,109 4.232 4.274 4,915 4.468 Internet 800 1 383 2,832 6.507 5,752 Miscellaneous 19 893 22,102 24 103 26,005 28,500 31,545 32 083 29,988 14 Total 151 857 163 884 176,774 189 852 205,121 220.583 242 296 226.153 15 16 Where Do Advertising Dollars Go? Prime 35740 TV 73410 Radio Direct Mat 44725 Other 54417