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B2C Marketing: Give one example of a recent purchase where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.
B2C Marketing: Give one example of a recent purchase where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected. What needs (based on the PSSP pyramid of needs) did your product/service address
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
