B3. a) What is benchmarking and how can it be used to improve the performance of a business? [2] b) There are different types of benchmarking. Describe two of them using an example and an analogy. [4] c) What type of benchmarking is the EFQM award and what benefits does this type of scheme offer participating companies? [3] d) Explain what are the practical difficulties involved in carrying out a benchmarking exercise. [3] e) Businesses may use more than one improvement methodology as part of their strategy for improvement. Explain how a business might combine Business Process Re-engineering, Management System Standards and Business Excellence through Total Quality Management as part of their improvement strategy. Use a diagram or diagrams to support your answer. [8]