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BACK BAY SIMULATION Document your strategy and decisions for each year of the simulation What is your strategy? Which customer segments are targeting? Why? What

BACK BAY SIMULATION Document your strategy and decisions for each year of the simulation
What is your strategy?
Which customer segments are targeting? Why?
What R&D investments are you making? Why?
Document at least 8 years of decisions. If you get fired, re-run the simulation until you have a total of 8 years of documented decisions.

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