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Question $13$

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Digital ecosystem analysis is a way to bring clarity to the big picture, beyond your brand's walls, setting the strategic direction for your digital marketing. What questions listed below does an ecosystem analysis attempt to answer?

a$.$ What role does this platform play for my audience?

b$.$ How does my audience discover and use it$?$

c$.$ What is the benefit to my brand for being on a platform?

d$.$ What is the priority level for this platform, near$-$term or long$-$term opportunity?