Background about the Organization: FTD LLC (FTD), also known as Florists' Transworld Delivery, is a floral wire service, retailer and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient. It was based in Detroit, Michigan and then moved to Southfield, Michigan prior to its move to Downers Grove. It originated as a retailers' cooperative and began a process of demutualization in 1994. In June 2019 FTD filed for Chapter 11 bankruptcy protection while it restructures; all customer deliveries will continue in the meantime. In August 2019, Jeff Clarke joined FTD LLC as the new Executive Chairman (Wikipedia). In Mar 2020, Charlie Cole joined as CEO. Please submit your Project on this sheet. Timeline and grading rubric are shown on p.53. BUSINESS VIABILIT'I' (Back of the envelope} a. Business goals in terms of size, revenue, delivered profit, cash flow, brand building or whatever else you deem relevant to the business. Include current competitive landscape audit and key offerings. List: - KKK - XXX 0 XXX 4. TECHNICAL FEASIBILITY a. Challenges with manufacturing, production, or internal and external technical capabilities. C. IDEATE {Create many possibilities that are user desirable, business viable, technically feasible, and livable] 1. USE CASE 6. Describe the user experience: b. 10 Types Explored List c. 5E's Explore: 2. PROTOTYPES a. Simple, descriptions of the idea b. Clear embodiments of our solutions Sketches on Post It notes {Yellow} 1lv'fTitle {Digitally Paste Notes into this document] 3. TECHNOLOGY ASSESSMENT PRELIMINARY a. Reason to believe it's technically possible: List: a b. IrBlack box' technology? List: 4. LIVABILITY a. Rough impact evaluation (Recyclability, energy used/saved, etc...) 5. ROADMAP a. A rough plan for delivering on the ideal user experience with consideration for all four lensesYear 1: Activities, partnerships, etc... User Experience - Technical Feasibility - Business/Brand Viability - Livability - Years 3 - 5: Activities, partnerships, etc... . User Experience: . Technical Feasibility: Business/Brand Viability: Livability: 6. BUSINESS CASE a. A rough plan - Outline1. USE CASE - Describing the user experience: I 2. TECHNICALLY FEASIBLE: Howr might the offering/solution work: I 3. BUSINESSIBRAND VIABILITY: The business opportunityr and gotomarket plan: I Use Business Case from Ideate Phase 4. LIVABILITY: Maximize sustainability: I 5. RDADMAP A plan for delivering on the ideal user experience across all four lenses List Approaches: 1. 2
