Background:

Case 11-2 Coca-Cola Company (page 440 in online textbook)

The Coca-Cola Company, incorporated on September 5, 1919, is a leading beverage company. Its headquarters are based in Atlanta, Georgia. The Company owns or licenses and markets non-alcoholic beverage brands, primarily sparkling beverages and a range of still beverages, such as waters, flavored waters and enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, sports drinks, dairy and energy drinks. The Companys business units include Europe, Middle East and Africa, Latin America, North America, Asia Pacific, Bottling Investments, and Corporate. In 2018, the company employed approximately 700,000 workers worldwide. Its sales revenue that year was $31.8 billion.

Coca Colas mission and vision are to inspire people (both its employees and its customers, to create quality beverages and to create a network of value to its people and customers. Coca Cola promotes sustainability and bettering communities around the world. It achieves this through engaging with change and responding to needs of its employees, partners and customers. It encourages employees to take risks and provide solutions to problems through a rewards system.

Employee Motivation Strategies

Coca-Cola uses a variety of strategies to maximize the motivation of their workforce. These strategies are outlined below.

Ensuring the companys associates are happy, healthy and treated fairly and with respect is at the core of its business philosophy and success. Striving to create open work environments as diverse as the markets served, where people are inspired to create superior results. Creating environments where people are fully engaged and where the Company is viewed both internally and externally as an employer of choice. Encouraging a work environment of open communication to effectively solicit and leverage innovative ideas, the company engages in frequent dialogue with its associates around the world. Such dialogue provides it with valuable information, increases awareness, promotes business strategies, shares successes and opportunities, and solicits employee opinions. The companys compensation and benefits packages are among the best in the world, benchmarked against other global, high-performing employers. It also offers a variety of developmental opportunities for associates, including Coca-Cola University, a learning program for high performers. Using the Peak Performance System, the companys performance management and development system, associates and their managers regularly discuss development, movement and succession plans around the world. Every year, it distributes a global Employee Insights Survey, seeking employee insight on how the company is run and how things can be improved. The survey is more than just a pen-and-paper form. It typically comes in the form of a private website or blog, open for a limited period of time. Employees can respond and offer ideas and criticisms on management and other subjects. Coca-Cola tracks the responses and resulting improvement from year to year. Allowing employees the opportunity to grow in their skills and be trained to do even more is a big focus at Coca-Cola. The company offers a number of development programs to encourage and motivate employees. Peak Performance offers continual opportunities for employee rewards. Developmental forums offer teaching opportunities; and functional developments let employees build job skills for their area of focus. Coca-Cola University is an online teaching environment for employees. In addition, employees are given short-term assignments that give them a chance to work in a field different from their own, whether its a different department or a different country. Offering financial rewards to motivate employees to reach greater pinnacles. Compensation is competitive. Every year, employees have performance reviews that give them a chance to receive merit raises. A Coca-Cola Red Tag program rewards employees with travel and merchandise as a way to recognize exceptional performance. Employees also get tuition reimbursement, and their children can qualify for scholarship funds. Coca-Cola also strives to offer an energizing environment that will motivate employees every day. On site, employees have access to a cafeteria, dry cleaning, a credit union, a store and free parking. Different Coca-Cola work sites offer different perks.

Coca-Colas comprehensive approach to engaging, rewarding, and motivating its workforce has enabled it to drive improvements in its operations and business performance.

Question:

6. How does organizational culture apply to the case (Chapter 2)?