Background: Consider the obstacles that Tim Horton's experienced in their attempt to expand from Canada into the United States, as well as their reasons for expansion, competition faced, and future plans:

1. What reasons did Tim Horton's likely have for wanting to expand outside of Canada? How did Tim Horton's fare in their expansion plans?
2. Is there always a calculated method of making expansion decisions?
3. Do you believe there is a way to measure success for global expansion? What metrics for success would you define?
4. What were the obstacles Tim Horton's faced when expanding, as a result of being within the food and beverage industry?

For context you may refer:

https://financialpost.com/news/retail-marketing/tim-hortons-takes-on-the-world-how-going-global-could-change-the-soul-of-canadas-coffee-chain

https://www.usatoday.com/story/money/business/2014/08/25/burger-king-tim-hortons-fast-food-restaurants/14568629/