Background: For 100 years ACME has manufactured high quality staplers. In that time there has been little change in the stapler market. ACME continues to be profitable and has growth of one or two percent a year. Ownership: Until recently ACME was controlled by 80-year-old Elmer Fogbottom. Upon his death Horatio Fogbottom, his great-nephew, inherited company control. Horatio, 40 years old, is now President of ACME. The Vice Presidents are all family members. The board of directors are also mostly family members. Competition: The main competitor was recently sold to Staples. ACME is the only independent stapler manufacturer in the market. Human Resources: Loyal staff. Most nearing retirement, young people are not attracted to the company. Distribution: ACME's staplers are sold through a network of distribution agents to hundreds of retail outlets worldwide. There are no direct sales to consumers. Technology: The internal accounting system was upgraded five years ago and seems to be working well. ACME is not on social media. The company does have a web site, which is a brochure for its products. The web site is aimed at distributors. Operations: The family have always believed in manufacturing efficiency. The production operations of ACME have been featured in magazine articles as an example of modern automated manufacturing. In 2021 ACME manufactured and sold 500,000 staplers. Finance: ACME's annual revenue for 2021 was $25 million, with net profit of $2.5 million. The company has $5 million in cash reserves. Question for Discussion: Given the information provided, what, if anything, should Horatio do with ACME, or, possibly more important, what can he do?