Background

Gator Bay Imports is a leading importer of electronics. With quality products and customer satisfaction, Gator Bay Imports maintains a leading position in the electronics section widening its customer base. However, very recently the company witnessed an increase in competition resulting in a decrease in its sales. To analyze the factors driving the sales, company collected data across 30 territories on important factors which were determined by company leadership to be crucial in determining the sales: market potential in the territory, number of shops selling electronics, number of dealers in each territory, number of brands, population of each territory, urban type, and region.

Part 2 (3 points):

Apply descriptive modeling to analyze relationships between company sales and the four quantitativepredictor variables. Interpret the meaning of each relationship and how it relates to the Gator Bay Imports company. Illustrate your answer with appropriate statistics and visualizations.

Territory ID

No. of Stores (in hundred)

No. of Dealers (in hundred)

No. of Popular Brands

Population (in thousand)

Sales (in $mil)

Urban Type

Region

Dependent,Indepenent Variables

Pearson's Correlation Coefficient r

Relationship (strength + direction)

1

8

7

12

71

42

Suburb

South

Sales & Population

2

6

6

13

73

20

Suburb

North

Sales & No. Stores

3

23

57

12

135

68

City

South

Sales & No. Pop Brands

4

24

61

14

122

18

City

North

Sales & No. Dealers

5

6

12

13

70

20

Suburb

South

6

6

3

11

45

25

Suburb

North

7

9

17

13

62

8

Suburb

South

8

18

45

2

128

29

City

North

9

15

28

9

103

35

City

North

10

16

29

9

115

41

City

North

11

13

29

3

125

45

City

North

12

16

20

4

139

68

City

South

13

17

69

3

156

33

City

North

14

12

8

16

68

9

Suburb

South

15

7

14

13

73

29

Suburb

South

16

10

20

11

85

14

Suburb

South

17

2

2

14

56

17

Suburb

South

18

3

18

14

68

2

Suburb

North

19

9

9

14

67

0.5

Suburb

South

20

7

4

14

62

2

Suburb

South

21

8

19

13

70

33

Suburb

South

22

16

21

16

100

26

City

South

23

15

48

9

143

45

City

North

24

14

26

13

102

13

City

South

25

18

52

6

153

73

City

South

26

5

5

12

58

3

Suburb

North

27

11

19

12

96

23

City

North

28

10

27

8

114

50

City

North

29

13

72

4

140

46

City

South

30

15

55

5

134

64

City

North