Background

Imagine that you have now been moved into the position of social media coordinator for Buhi Bags:

an up$-$and$-$coming fashionable bag company $($much like Hershel$).$ You are trying to make a name

for yourself in social media. You notice that little has been done to analyze the company$$s social

media activity on the four platforms that it is active on: Facebook, Instagram, Twitter, and Pinterest.

Given the lack of analysis, you realize that this is your chance to bring value to the company. You

want to develop a strategy that leverages the most effective content to generate brand awareness,

engagement, traffic to the website and ultimately sales. As a newly graduated marketing student,

you know that not all content is created equal. Buhi needs to perform some analysis on its social

media activity to understand the type of content that they should publish around their products and

brand.

Your Job

It is important for you to understand the impact of your content to plan for the type of content to

produce for each platform and how to distribute it$.$ Your boss has given you access to all the data it

has for each of the social media platforms from the last two months $($October and November$)-$ the

company was only able to acquire a social media management tool recently and this is all the data

you have.

To access and analyze the data, you will need