Question
Background: In 2020 Target aired an ad featuring Beatrice Dixon, the African-American founder of The Honey Pot, a plant-based feminine products company (click the link
Background:
In 2020 Target aired an ad featuring Beatrice Dixon, the African-American founder of The Honey Pot, a plant-based feminine products company (click the link below to view the ad). After the ad aired, the Honey Pot received a lot of backlash online because people said the ad was racist and flooded the review site Trustpilot with negative reviews - even though they had never used the product.
Discussion Prompt/Question:
- After watching the ad, do you think the ad was racist?
- If you go to the Target website and click on 'CATEGORIES', the first category is 'Black-owned or founded Brands at Target'. No other ethnic group has such a category. What do you think about this? Explain
https://www.ispot.tv/ad/ZEKu/target-entrepreneur-the-honey-pot
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Essentials Of General Management In Africa
Authors: Lemayon Lemilia Melyoki, Betty Jane Punnett
1st Edition
0367435195, 978-0367435196
