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Background Info A Visit is an instance of a person coming to a website A visitor is a person who conducts a visit on a

Background Info
A "Visit" is an instance of a person coming to a website
A "visitor" is a person who conducts a visit on a website
An "Order" is an instance of someone making a purchase
"Conversion rate" is defined as the number or orders per visit
The home page of a web site can be "split" into two versions ("A" and "B") that have different characteristics (e.g. layout, products, etc.)
These different versions can then be shown to different visitors on a random basis
For example, 75% of visitors would see version A and 25% of visitors would see version B
Scenario
You are determining which home page version is the best choice for the site to maximize the number of orders.
A two week split test was set up where visitors were randomly (but not necessarily equally) assigned to one home page or another, and the number of visitors to each homepage and the related orders were accurately recorded by day.
The additional traffic on the 7th and 14th is due to some banner ads running on MSN on those particular days
We have a 1 year contract with MSN, so we will continue to get this traffic
Please be sure to look over the data carefully.
Homepage Version A Homepage version B
Visits Orders Visits Orders
06/04/07 9,622 923 3,579 341
06/05/07 6,902 628 3,750 309
06/06/07 6,263 618 3,413 330
06/07/07 20,181 1,161 4,017 225
06/08/07 5,009 483 2,435 222
06/09/07 3,446 311 1,860 152
06/10/07 4,031 375 1,732 158
06/11/07 10,036 937 3,332 304
06/12/07 6,557 600 3,446 304
06/13/07 6,417 629 3,346 321
06/14/07 19,584 1,275 3,836 242
06/15/07 5,363 481 2,572 215
Totals: 103,410 8,420 37,319 3,125
Questions
A) What is the overall conversion rate for Homepage version A?
B) What is the overall conversion rate for Homepage version B?
C) Which version of the home page would you recommend rolling out with to maximize the number of orders?
D) What % more orders can you expect to get by using the version you answered in #3 above, vs the other version?
E) What is a little strange about this data? Why is this happening?
Please show all your analysis, and specify any assumptions you make.

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