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Background Information: Marcia Brady a vivacious, smiling, somewhat loud yet friendly woman entered your clothing store over 3 0 minutes ago and seems to be
Background Information:
Marcia Brady a vivacious, smiling, somewhat loud yet friendly woman entered your clothing store over
minutes ago and seems to be having trouble deciding the style and colour of dress she wants. Given she just
purchased tiger print shoes and her hair is flaming red, she wants a dress that will complement the look she
has going.
Using Marcia for example wa Use 'stories' and examples on what other customer think of this style. This is a good
strategy
Abecause this behavioural style cares about what other people say or think
B because this behavioural style believes that decisions that others make suggests that they looked into
the quality of this product
Cbecause this behavioural style desires quality and the fact that others purchase the dress suggest
qualityMarcia Brady a vivacious, smiling, somewhat loud yet friendly woman entered your clathing stare over
minutes ago and seems to be having trouble deciding the style and colour of dress she wants. Given she just
purchased tiger print shoes and her hair is flaming red, she wants a dress that will complement the look she
has going.
Using Marcia as an example.... use slightly openended questions like "Where are you likely to wear this dress.
any specific occasion?" This is a good strategy for Marcia
A because this behavioural style doesn't share information readily and you need to get info out of her
B because this behavioural style likes to deal with facts and details and this is a key detail in the decision
C because this behavioural style needs to be focused and this question leads to focus
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