Background information:

MultiChoice Africa Holdings (MultiChoice) has been dominating the media and television entertainment market across Africa for over two decades by providing multi-channel and multi-platform digital television services across the continent. The company has several brands as part of its ecosystem including M-Net, DStv, SuperSport, GOtv and many more.

In 1995, MultiChoice launched its premium DStv products on the newly-constructed digital platform, offering a range of pay-television services with a variety of language options. With this core product offering, MultiChoice became highly profitable and captured the African market. However, in recent years, the media and television market has changed. There is a significant shift to streaming services. More video streaming companies have entered the Sub-Saharan African market, with new entrants such as Netflix and Amazon Prime Video eroding the MultiChoice subscriber numbers. As a result, MultiChoice's figures for the half year ending 30 September 2022 revealed that South Africans continue to dump DStv in preference of streaming services.

Setting:

You have been hired to develop and implement a strategy for Multichoice, detailing how they can become more competitive in this rapidly changing media and television entertainment broadcasting market.

Task:

Highlight how MultiChoice can become more competitive. Ensure your recommended solution is backed by research (reflected in a reference list) and data. Include a Project Plan for how you would support the company in implementing the new strategy during their transition.

Detailed Requirements:

1. Define a clear problem or an opportunity statement.
2. Apply appropriate frameworks from the course content or other sources. Reference these frameworks.
3. Provide a summary of industry trends.
4. Ensure you source data from reputable sources.
5. Provide clear recommendations about its future strategy, linked to your frameworks.
6. Develop a Project Plan in which you stipulate how you will support the client to implement the strategy.
7. Include the value-add you will provide to the client, based on your skills and experience.