Question
Background of Company Name: Unistraw International Key markets : South Africa, New Zealand, Europe. Unistraw has come a long way from the prototype for an
Background of Company Name: Unistraw International
Key markets: South Africa, New Zealand, Europe.
Unistraw has come a long way from the prototype for an innovative and award-winning straw that was made with a pair of womens stockings. Now, thanks to the Unistraw Delivery System of its Sippah and Maia Iced Coffee straws, flavour is delivered through special beads as you sip the straw. And there is potential to deliver vitamins and pharmaceuticals the same way. Since its inception in 2005, Unistraw has produced 400 million Sippah straws. Unistraw also produced the Worlds first collagen straws in 2015 and went into North America in year 2018.
Interest in the brand grew from trade show attendance in Germany in 2005, but it wasnt until early 2006 that the first sale was made into South Africainto McDonalds.
They now distribute to more than 100 countries, which is unheard of for such a young Australian company in this industry, which is why Unistraw was awarded the Emerging Exporter award at the recent Australian Export Awards.
Ramesh Sadani, the Chief Finance Officer, proposed to the Board of Directors that Unistraw should hedge their current exposure to U.S. by buying put options on USD against AUD given the current and future political and economic ambiguities in U.S.
You will need to present to the Board of Directors of Unistraw on suitability of Rameshs recommendation and justifications of your recommendation relating to potential risks and potential returns. Your answer should not exceed 600 words.
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