Background:

Raffles Capital $($fictitious company$)$ is a Singapore$-$based investment firm. Raffles seeks to

capitalise on the emerging financial industry in Cambodia, and capitalise on a first mover

advantage to its burgeoning growth.

Problem:

$1)$ Senior management seeks to set up an office in Cambodia to issue corporate bonds

to institutional and retail investors. For Raffles Capital to raise funds:

a$)$ Suggest the bond par value, coupon rate, maturity term, and any other

considerations

b$)$ Suggest government and private entities Raffles can partner with to effectively

market these corporate bonds to institutional and retail investors, with the

goal of achieving optimal market outreach and subscription $($sales$).$

$2)$ In addition to issuing bonds, Raffles is considering setting up a competing Securities

exchange in Cambodia. Based on the regional and global context, how should

Raffles position their Securities Exchange to gain a competitive advantage in the

current market?