Background:
Task 2 onlyYou have been appointed as the Project Manager for your chosen organisation and have been tasked with identifying and defining their market research requirements and then developing a market research plan for the Marketing team to approve.At your initial briefing session, the Marketing Manager has indicated a need for the expansion of the company's Social Media presence. They are however nervous about any major financial investment in Social Media as their main marketing tools until now has been focused on mainstream media including radio, magazines and billboards.Detailed market and customer usage data regarding Digital and Social Media platforms is therefore required to help them develop an integrated marketing approach as they move into the 2020's.A budget of $15K has been allocated for this project.
THE BRIEF: You have been appointed as a Project Manager for your chosen organisation and have been tasked with undertaking a project in order to achieve the specific objectives as outlined by the Marketing Director (your Trainer). A budget of $15K has been allocated for this project. It is expected that as a new Project Manager you will complete your assigned work project in line with the organisation's requirements and project management principles. The workflow you should adopt to satisfy these requirements will include: 1. Defining the project 2. Developing a project plan 3. Administering and monitoring the project 4. Finalising the project 5. Reviewing the project Based on your selected project management topic you are now required to complete the following Assessment tasks: ASSESSMENT TASK 1: DEFINING THE PROJECT Your first task is to define the parameters of the project you have selected. This should include (but is not limited to) the following elements: Project Scope . Project Stakeholders including Project Sponsor Project Team Members Roles and Responsibilities of each Project Team Member Relationship of project to organisational objectives and other projects Reporting requirements Resource requirements Any records of evidence (diary notes/minutes/emails) for all consultations and communications conducted with relevant stakeholders and project personnel It is recommended that you refer to a Project Charter Document template to assist you with completing this component of the Assessment. Please refer to your Trainer for access to this particular document template. ASSESSMENT TASK 2: DEVELOP A PROJECT PLAN Your second task is to develop a Project Plan that will need to be "signed off" for approval. The Project Plan should use the appropriate Project Management tools and incorporate (at a minimum): Project Scope Project Deliverables Project Stakeholders including Project Sponsor Project Team Members Roles and Responsibilities of each Project Team Member Relationship of project to organisational objectives and other projects Work breakdown Project Budget and how resources are to be allocated Timelines Reporting requirements Resource requirements Risk management strategies Methods and forms of recordkeeping and reporting Page 16 of 24 RHODES COLLEGE CRICOS Code: 02992E RTO No.: 21870 Records of evidence (diary notes/minutes/emails) for all consultations and communications conducted with relevant stakeholders and project personnel to generate input and engagement in planning It is recommended that you refer to a Project Plan document template to assist you with completing this component of the Assessment. Please refer to your Trainer to access this particular document template
